Moshe Vaknin’s Post

Some people can tell the truth

How brutal people can be?

how murdering babies help to Palstinains? so wrong

Hamas are Nazis, in the name of God they are slaughtering innocent children and women. They are monsters!

📚 With back-to-school season is in full swing, education apps have an opportunity to boost growth and revenue with re-engagement features like Duolingo’s ‘streaks’. 🌟 Duolingo's 'streak' feature motivates users to to return to the app every day to maintain their learning streak — consecutive days of re-opening the app and practicing their language skills. 📊 According to Sensor Tower, Duolingo’s ‘streaks’ feature has helped the app generate a record-breaking 17M daily active users. This shows the power of this strategy in re-engaging and retaining users. 💡 Incorporating Duolingo’s 'streak' feature can enhance app engagement, reduce churn, and maintain high daily active user counts for education apps which have seen download declines below pre-pandemic levels recently. 🌐 As we continue into the school season, I believe apps should explore innovative strategies retargeting like 'streaks', which can make a significant positive impact on app growth and engagement. #BackToSchool #AppReengagement #StreakFeature #EducationApps #Duolingo #Retargeting https://bit.ly/45tUvPq

🎒Many school are reopening for the school year this week and back-to-school spending is projected to reach $40 billion. This is a lucrative opportunity for brands. In our current climate of inflation, consumers are seeking deals and discounts. 📲 Mobile retargeting can be a powerful strategy to re-engage users with deals and discounts, especially for rewards apps like Ibotta that help shoppers save money on everyday purchases. 🛍️ Brands can leverage retargeting campaigns to highlight special back-to-school promotions and encourage users to take advantage of discounts by re-opening their app. 💡 As consumers gear up for the school season, providing value-driven promotions through retargeting can drive increased app usage and engagement. I believe with the right retargeting strategy, brands can tap into the back-to-school shopping trend and solidify their presence in the market. #BackToSchool #MobileRetargeting #DealsAndDiscounts #Inflation #Engagement #Brands #Ibotta https://bit.ly/45jdbBa

In my opinion Paramount walking away from its annual TV advertising-centric “upfront” sales event is a telling sign of changing streaming trends. Thanks to Paramount’s investment in digital video and programmatic, the streaming service has seen gains, even in today’s “soft” market. 🚀 Paramount's EyeQ offering of digital video, including streaming properties Paramount Plus and Pluto TV, doubled its upfront business since its launch in 2020. 🏈 Sports programming remained strong, with CBS's coverage of Super Bowl LVIII, the NFL, and men's March Madness bringing in ad dollars. 📈 Data and programmatic business drove additional gains. In an era when more TV viewers are migrating to streaming video than ever before, I believe Paramount’s spending in programmatic channels coupled with retargeting to re-engage users to resubscribe is a smart move. #Paramount #Advertising #Programmatic #UpfrontSales #DigitalVideo #AdvancedTargeting https://bit.ly/3OkLb9D

We all saw the news that Elon Musk has rebranded Twitter and now the famous bird logo has become a stylized X. Logo aside, Musk said from the beginning that buying Twitter was the first step to “creating X, the everything app.” We all know of everything apps like China’s WeChat, a hugely popular super app with 1.2 billion monthly active users that started as a messaging platform and has grown to support everything from gaming to social media and shopping. The Asian tech ecosystem has been dominated by “super-apps” for more than a decade, via platforms like WeChat, Alipay, and Meituan. In my opinion, I believe this is an indication of a rising trend towards super apps. Here’s why: 📋 A 2022 consumer survey by PayPal found that 72% of U.S. respondents would be interested in using a super-app. 💡 Even Mark Zuckerberg has shared a “super app vision” for Meta and WhatsApp that would include an integrated marketplace and chat platform. 🌟 With consumers facing app overload in today’s crowded marketplace, I believe consolidating services into one super app is a smart play for brands looking to stand out. I believe Musk will continue to build an ecosystem to expand beyond Twitter’s core social media offering. This will also lead the rising trend of super apps outside of the APAC market. For more predictions of top app trends, read YouAppi’s blog: https://bit.ly/3q4ZMO9 #Twitter #ElonMusk #X #SuperApps #WeChat #LITrendingTopics #MobileApps

I just read the new data from data.ai for the first half of 2023 showing how the mobile market is thriving 🌱 Consumer spend is up 5.3 % year-over-year and downloads are up by 3.2%. 💰 This positive growth in the first half of the year indicates that the dip in mobile consumer spend in 2022 may have been a temporary blip. The global app market has rebounded strongly, with a record $67.5 billion in consumer spend and 76.8 billion app downloads in H1 2023 across iOS and Google Play. 📱 iOS continues to drive more consumer revenue, with a 5.8% YoY increase in spend compared to 4.3% on Google Play. iOS users account for nearly 65% of total app store spend and 71% in non-gaming apps. 🚀 Mobile gaming remains a significant category, and growth rates in H1 2023 suggest that positive growth is on the horizon. Games, Entertainment, and Social are the top categories by consumer spend. 📥 App downloads reached a new high with 76.8 billion in H1 2023, with iOS showing faster growth at 10% YoY. Google Play accounted for three times more downloads but saw a 1.4% YoY increase. Given its continued dominance in downloads and consumer revenue, investing in paid retargeting campaigns on iOS is a smart strategy — especially if you want to make your your ad dollars work harder in today’s economy. #MobileApps #ConsumerSpend #AppDownloads #iOS #GooglePlay #MobileIndustry #MobileAdvertising #BusinessGrowth #DataDrivenInsights #DataAI #MobileRetargeting https://bit.ly/474FftU

Meta’s new text-based conversation app, Threads, surpassed 100 million users this weekend, putting it on pace to rapidly surpass rival Twitter’s audience size. For context, Threads has already outperformed Open AI’s ChatGPT app in audience growth — which took nearly 2 months to sign up 100 million users — making it the fastest-growing consumer offering today. The new social network’s growth is also staggering given the fact it hasn’t even rolled out in the EU yet due to privacy restrictions. While many people might be jumping on the Threads bandwagon, retention will be the real challenge for the platform going forward. 💡 Some thoughts: 🔁 Users might be signing up for Threads but will they take the next step and start or engage with a conversation on the platform? To foster engagement, Threads should start retargeting new users across paid and owned channels immediately and personalize messaging based on accounts they follow (“Have you seen Kim Kardashian’s latest thread yet?” etc.). 🔗 A Threads account is linked to a user’s Instagram account therefore if a user decides to delete their Threads account, they’ll delete their Instagram account as well. That said, Meta runs the risk of losing users on Instagram if there is mass drop-off on Threads. To limit this risk, Threads should re-engage users with the perks of Threads and Instagram’s linked functionality. This might include benefits to content creators or anyone looking to promote something across different channels. Overall, Meta has a huge opportunity to retarget and re-engage new Threads users with data from other apps in their portfolio including Instagram and Facebook. The key will be highlighting Threads unique benefits and differentiators, as well as serving ads at key moments without overwhelming users. #Threads #Meta #Twitter #Retention https://tcrn.ch/44zI2sU