Mobile Gaming Advertising & Retargeting Playbook

Change the way the game is played

Since the pandemic started, mobile games have maintained their stronghold as a major driver of mobile usage. Since 2020, time spent in mobile game apps has increased over 17%. In 2022, it’s predicted gaming app time will make up 13% of overall time spent in apps by individuals in North America. That means 13% of the eyeballs of all available mobile users in the US can be accessed in mobile game apps.

In this mobile gaming advertising & retargeting playbook, we’ll cover the best practices of running successful retargeting campaigns in mobile game apps. Whether you’re a game app looking to retain the new users you acquired during the pandemic or a non-game app looking to re-engage the users you have who play games, this playbook is for you.

Receive actionable tips at every point in the mobile gaming advertising & retargeting process

Campaign Set-Up

Learn the prep steps to make your gaming app retargeting campaign set up for success.

Creatives

Check off this list to make highly engaging creative ad designs.

Segmentation Stage

Tips to defining highly active game players, to then target high-performing audience segments.

Optimization Stage

Tactics that will allow you to reach long-term gaming app goal realization.