YouAppi

2023 Mobile Gaming Retargeting Guide

In 2022, the mobile gaming industry drove $9.2 billion and accounted for 50% of the total revenue generated by the global gaming market.

Every seasoned app marketer knows that acquiring a new user can be up to 25 times more expensive than retaining an existing one. With the mobile gaming market growing and the average price of an in-app purchase increasing in the U.S, retargeting is the most cost-effective use of your game’s ad spend.

Learn the top tips for making the most of your re-engagement strategies and discover what the driving factors are behind the most popular mobile games on the market. It's time for marketers to step up their game with YouAppi's Mobile Gaming Retargeting Guide!